Built the fintech direction from scratch — wallet, BNPL, identity verification, cashback, and loyalty across web, iOS, Android, and mono-apps. Sole designer on a team of 12.
×128 wallet turnover in 2025 · ×2 Q1 2026 · ×14 BNPL vs credit
Redesigned fragmented B2B/B2C/B2G payment flows into one adaptive form across web, iOS, and Android. Smart autofill, invoice scanning, Fast Payment System.
+19% transactions · +2% market share · +5% revenue · VOC 4.65→4.85
Translated Bank of Russia compliance requirements into real-time counterparty risk warnings at the moment of payment — without breaking the flow.
60,000+ companies protected · #1 Business Mobile Banking 2022 · Vedomosti ×2
Built a points-based onboarding system for a European B2B fintech — making the value exchange explicit and driving users to complete bank account setup and invoicing.
+13% adoption in France · +8% in Germany · 4 markets: DE, FR, IT, NL
Designed instant virtual card issuance that replaced plastic — cutting issuance costs and shifting demand entirely to digital in months.
−40% plastic demand · +25% card turnover · +15% revenue
I'm Alexander Vorobyov, a Lead Product Designer specializing in fintech and payment products. Over 8 years I've shipped 15+ products at companies like Tutu, Yandex, Alfa-Bank, and Finom — from corporate B2B payments to consumer wallets and gamified onboarding.
My work is accountable to metrics: wallet turnover up 128x, +19% transaction volume at a top-3 Russian bank, 60,000+ businesses protected from payment blocking.
I work best where design decisions are visible on the P&L.
#1 online travel service in Russia, 35M+ MAU. Solo fintech designer — built Wallet, BNPL, Cashback, UPRID from scratch. Wallet turnover ×128 in 2025.
Yandex Go for Business, 60M+ MAU platform. Launched Promo Codes across 10 Yandex services, designed overdraft management flow.
B2B/B2C/B2G payments. +2% market share, +19% corporate transactions, VOC 4.65→4.85. Mentored 4 designers. #1 Business Mobile Banking 2022.
European fintech for SME, €66.8M funded. Gamified onboarding for iOS/Android: +8% adoption in Germany, +13% in France.
Virtual cards, tariffs, business account features. −40% plastic card issuance after virtual card launch.
Account opening and onboarding for sole proprietors and LLCs. −10% drop-off in the account opening funnel.
Define a problem, market and competitor research, concept design, interactive prototyping, conduct UX research.
Design a high-end solution, design review, frontend review.
Check product metrics, find UI bugs, review user feedback, improve existing UX/UI.
iterate, iterate, iterate
Yes. At Tutu I'm the only designer for the entire fintech direction — I do research, conceptual design, high-fidelity Figma, frontend review, and post-launch iteration. That's the mode I work best in.
Payment flows, onboarding, wallets, B2B interfaces — anything where UX decisions directly move a revenue metric. I'm at my best when "done" means a business number moved, not a screen was delivered.
No. I adapt to what the team actually needs. Sometimes that's a week of user research before any pixels. Sometimes it's a 2-day sprint to a testable prototype. I use process when it reduces risk, not because it's on the checklist.
Scale-up or growth stage — an existing product with traction that needs to extract more value from what it already has. I'm less useful when the entire product vision is still undefined.
Lead who still ships. I set direction, run reviews, mentor junior designers — and I also open Figma and design. I don't believe in leads who only comment.
By whether the number moved. Wallet turnover ×128, +19% transactions, −40% plastic card demand — these are the metrics I care about. Design quality is a means, not the goal.
