Tutu had no payment product. Built the wallet, BNPL, and cashback system from zero — sole designer on a team of 12, across web, iOS, Android, and mini-apps.
Five separate payment forms, each with different UX and logic. Unified them into one adaptive flow with smart autofill and invoice scanning.
Translated Bank of Russia compliance requirements into real-time counterparty risk warnings at the moment of payment — without breaking the flow.
New users at a European B2B fintech couldn't see why connecting invoicing was worth the effort. Built a gamified onboarding system that made the value explicit.
Lead Product Designer with 8 years in fintech — B2B and B2C products for European and Russian companies, including Alfa-Bank (Russia's largest private bank, 30M customers) and Finom (European SME fintech, Amsterdam).
I own the full design cycle: problem discovery, competitor research, prototyping, UX research, high-fidelity design, and post-launch iteration. Web, iOS, and Android.
I work closely with PMs and engineering — running user interviews, mentoring designers, and leading design reviews. I believe the best product work happens when the whole team thinks like a designer.
Four beliefs that shape how I work — not borrowed from a methodology, but built from 8 years of shipping fintech under pressure.
Research, funnel analysis, and stakeholder workshops before opening Figma. Bad framing costs more than bad UI.
From CJM and problem definition to cross-platform delivery and post-launch iteration. I don't hand off and disappear.
Navigated 115-ФЗ, Bank of Russia regulations, and EU banking requirements. Regulatory complexity sharpens UX, it doesn't excuse it.
Mentored 4 designers, run design sprints, built front-review processes, covered design lead duties.
The classic double diamond wasn't enough — I added a third stage for rollout and post-launch iteration, where most real learning actually happens.
Define the problem. Research market and competitors. Prototype early concepts. Run UX interviews.
Design the final solution. Run design and frontend review. Ship to production.
Monitor product metrics. Surface UI bugs. Iterate on user feedback.
Built fintech direction from scratch: Wallet, BNPL, and Cashback. Sole designer on a cross-functional team of 12, shipping across web, iOS, Android, and mini-apps.
Designed promo code distribution across 10 Yandex services and the overdraft management flow for Yandex Go for Business — on a platform with 60M+ MAU.
Owned design for corporate payments across web, iOS, and Android — B2B, B2C, and B2G. Shipped 4 products, mentored 4 designers. The bank earned #1 Business Mobile Banking ranking in 2022.
Sole product designer at an Amsterdam-based B2B fintech expanding across Germany, France, Italy, and the Netherlands. End-to-end ownership — from research and concept to shipped product.
Designed virtual card issuance that replaced plastic cards — demand dropped 40%. Built account opening flows for sole proprietors and LLCs, worked on tariffs and business account features.
Beyond his strong hard skills, Alex established himself as a leader. He facilitated a brainstorming session with designers, researchers, and PMMs from other teams that produced excellent results — subsequently implemented by the team.
Alex took the initiative to identify opportunities for improvement and wasn't afraid to propose innovative solutions. His ability to bridge the gap between design and other departments ensures that design decisions align with broader business goals.
Alex proved to be not only an excellent mentor but also an outstanding designer. He made a substantial impact on our project by providing fresh perspectives and suggestions that were successfully integrated into our work.
What I particularly admired was his consistent push for research before diving into design — which resonated with me deeply in my role as a researcher. His combination of hard skills and interpersonal abilities position him as a top-tier designer.
Alex works meticulously and attentively on tasks of any complexity. He excels at teamwork, is proactive, and is skilled at defending and substantiating his decisions.
Alex's in-depth knowledge of fintech is impressive. His problem-solving abilities are remarkable — he consistently finds innovative solutions to complex challenges and communicates effectively in both team and client settings.
Yes. At Tutu I'm the only designer for the entire fintech direction — I do research, conceptual design, high-fidelity Figma, frontend review, and post-launch iteration. That's the mode I work best in.
Payment flows, onboarding, wallets, B2B interfaces — anything where UX decisions directly move a revenue metric. I'm at my best when "done" means a business number moved, not a screen was delivered.
No. I adapt to what the team actually needs. Sometimes that's a week of user research before any pixels. Sometimes it's a 2-day sprint to a testable prototype. I use process when it reduces risk, not because it's on the checklist.
Scale-up or growth stage — an existing product with traction that needs to extract more value from what it already has. I'm less useful when the entire product vision is still undefined.
Lead who still ships. I set direction, run reviews, mentor junior designers — and I also open Figma and design. I don't believe in leads who only comment.
By whether the number moved. Wallet turnover ×128, +19% transactions, −40% plastic card demand — these are the metrics I care about. Design quality is a means, not the goal.
